Here are the most searched products on Ricardo before Christmas

Every year, commercial platforms release their rankings of best sellers and most sought-after items. A reflex which offers them free advertising and allows us, in the process, to have a good laugh. This time, it is Ricardo who reveals the (big) weaknesses of the Swiss.

Two months before Christmas, consumerist impulses are already out of control. It’s about anticipating the desires of little Corentin, optimizing the Black Friday rush and avoiding the traffic jams on December 24. Very often, the best way to get a first shot of dopamine at a low cost is to browse the virtual shelves without leaving your couch.

Objective: treat yourself without breaking your budget for the next twenty years. So much so that second-hand products are in fashion, as soon as we have to think about dressing the base of our tree (and our emotional voids). Thursday morning, clever as it is, the Ricardo site sent its highlights to the press. Enough to make people talk about it, but also to zoom in on the new mercantile obsessions of the Swiss. In other words: what have the Swiss been looking for (and buying) at auction over the last two months?

Well, get ready, because it’s both true to our DNA and absolutely terrifying.

The most sought after products are…

How can I tell you… talking about a “big gap” is not a strong enough metaphor to describe the gap that there is between the “Dubai chocolate” and one “snow blower”. Yes, you read that correctly. This ordinary snack filled with crispy pistachio, manufactured by a confectionery in the Emirates and popularized on social networks more than a year ago, is now the most sought-after product on the Ricardo site. It must be said that we have been making such a mess of it for weeks, that you would have to be a damn healthy and balanced person not to break down with the pack.

As a result, we type in “Dubai chocolate” in the hope that this unsavory product, which has been out of stock since its creation, will be miraculously available on a second-hand site where we are looking for sofas (3rd search on Ricardo these last two months) and… Rolexes. Is it the “condemnation of Sarkozy” effect that is panicking the counters around this flashy bracelet? Mystery.

Come on, here are the top 5 searches for Ricardo who, casually, is very Swiss compatible:​

The products with the highest purchase growth are…

The second ranking proposed by the Ricardo site proves that once the credit card is drawn, most Swiss become very reasonable and… predictable again. Plus the shadow of a slightly stupid chocolate or an overrated watch. We put on the Moon Boots and calm things down. Look for the intruder:

The luxe a poil WTF

If you thought that the Swiss (were) rushing to Ricardo (only) to afford an affordable washing machine or a worn-out coffee table, swallow your prejudices. In our country, we are clearly ready to spend a fortune in two clicks. Especially when we talk about Geneva watchmaking. In the top 5 of the most expensive items purchased on the auction site, three Patek Philippe and above all a starter pack for a male real estate influencer.

Judge instead:

We don’t know if the Swiss lack originality, but we assume that they feel a big lack of recognition and attention, with all these purely positional goods.

Come on, Merry Christmas Felix.

(fv)

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