After Transition, the Lille company Beyond Green is launching Vivants! in supermarkets from December 18, a brand dedicated to biodiversity. “There are producers to support who have chosen a path other than organic. We will work with around fifty producers who meet our commitments in terms of biodiversity (installing hedges, stopping chemical products, etc.). with total transparency in the origin of the ingredients and a 100% fruit composition”, indicates its co-founder Maxime Durand.
5 juice references
Living! will initially launch 5 juice references, 4 of which will be released in January 2025 at Carrefour, E. Leclerc, Intermarché, Monoprix, Franprix. The objective is to fight against the de-consumption of juices by offering a range of very delicious fruit juices with recipes intended to respond to the lack of pleasure, variety and naturalness. “This is a segment that we master very well, explains its co-founder Maxime Durand. We are very transparent about the origins. Some products are imported for multifruits. All are made and bottled in Alsace.. Highly visible on the shelves thanks to its colorful Tetra Pak packaging, the 1 L bottle will be offered at an affordable price of less than €3.
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