L’ADC Suisse opened the ADC Award 2025 competition. New next year will be the merger of the Film & Audio Craft categories and the separation of the idea-based categories “Audio” as well as “Film”, an even more competent assessment of these works .
The ADC jury was composed of leading creatives from the communications industry as well as the most competent specialists in the creative industry. Together, they discuss and evaluate the submissions and define the references with their evaluations. The judgment relates only to the quality of works created between January 1, 2024 and February 28, 2025 in Switzerland and/or published in Switzerland or abroad. The submission deadline is April 1, 2025.
ADC President Thomas Wildberger: “If I wish I had done a job myself, then it is good. Let’s not kid ourselves: with the overwhelming amount of content on social media, I’ve met very few truly awesome influencers so far. It is still a relatively young discipline that could simply be left to its fate. But I believe that as ADC, we have an obligation to integrate it into our home and improve it by judging it. »So there is hope and the Creative Influencer Award would be the prize for that. With the creation of this category, ADC Switzerland opens up to other areas and thus ensures broader relevance.
Change in regulations
It will now be possible to obtain different multiple “gold” distinctions in different categories for the same work. For example, a spot could be distinguished in both “Film” and “Film-Craft” and be judged worthy of gold in “Art Direction” and thus achieve the hat-trick. The same goes for an ad that could deserve top honors in both the “Text” and “Ad” categories.
With the “Gender Compensation” initiative, launched last year, it remains possible to highlight the underrepresentation of women in creative management positions, by listing the credits granted to men and women in submitted works. , proportionally. An imbalance can be compensated monetarily. Thus, the ADC aims for an excellent reality of 50:50, which unfortunately will still not be achieved in 2025.
The ADC’s calls for applications in German and French are available HERE
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