Apple could finally launch this project that has been in the works for more than ten years

Apple has been thinking about launching its own television for fifteen years without ever daring to take the plunge. According to Bloomberg journalist Mark Gurman, always well informed about the intentions of the most powerful firm in the world, the Apple brand is currently studying the possibility of entering the television market. At this stage, nothing has yet been decided in the Cupertino offices but the possibility of seeing Apple-branded TVs in our living rooms in the coming years is gaining ground at the end of 2024.

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Before launching, the company led by Tim Cook is waiting to know what sauce will be used for its connected screen responsible for controlling our homes and whose release date is planned for 2025. A possible success of this object created to compete with the Echo Amazon’s Show and Google’s Nest Hub could encourage the company to accelerate the development of an Apple TV.

Steve Jobs wanted to get started before he died

At Apple, the release of a television is an old sea serpent. Shortly before his death in 2011, the emblematic co-founder of Apple Steve Jobs did not hide his ambition to attack the television market. “I would like to create an integrated TV that is ultra-easy to use. It would be completely synchronizable with all of your devices and with iCloud. (…) It will have the simplest user interface you can imagine, and I can imagine have succeeded”, we can read in a passage from his official biography unearthed by the Washington Post.