Annoyed by the 30% “Apple tax”, Mickey’s parent company cut ties with the Apple application store, preventing Internet users from simply taking out a subscription.
The great uncoupling has begun. While Apple was forced to open its application store and mobile operating system to competition in Europe and the United States, Disney+ stepped into the breach.
As noted MacRumorsthe SVoD service has in fact cut ties with the Apple ecosystem. If you want to take out a subscription via your iOS or iPadOS device, you will now have to go through the company’s website. Gone is the possibility of creating an account with your Apple account and the billing data linked to it.
What should I do if I already subscribe through Apple?
Until now, the application offered the possibility of creating an account in a few clicks via the App Store, but Disney then paid a tax to Apple which collects a share of all transactions carried out via the App Store. The payment experience was certainly easier, but less money came into the company’s coffers. At a time when Disney, like all other streaming platforms, increases its prices once a year, the compromise was no longer acceptable for the firm, it would seem.
If you try to create an account via the iPhone or iPad application, the service informs you that the creation of accounts “is not currently supported“. To take out a subscription, the application will then force you to go through a web browser, displaying you a nice, slightly anxiety-inducing message from the App Store.
In its frequently asked questions, Disney+ specifies that “new subscribers and returning users who wish to resubscribe are no longer able to subscribe and pay for their Disney+ subscription with Apple“. However, “These changes do not affect existing subscribers billed by Apple», Specifies the platform. If your subscription is already in progress, then you don’t need to do anything.
Tim Sweeney rejoices
Always there when it comes to criticizing the control exercised by Apple over its mobile platform, Tim Sweeney, CEO of Epic Games, was delighted to see a heavyweight like Disney dissociate itself from Apple. The manager nevertheless notes that “only video or e-book applications can afford this option“. Video games must still go through “Apple’s billing methods and pay a moldy 30% tax in Cupertino”.
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The battle to dismantle Apple’s ecosystem is not yet won, but more and more cracks appear to be appearing in the walls the company has erected around its mobile devices.
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