Meta is currently testing a new option to post Instagram Reels directly to Threads. This feature promises to simplify content sharing while increasing user engagement.
According to Alessandro Paluzzi, an application researcher, Meta is preparing an option in the Threads composition area. This feature will allow users to select Reels from their Instagram account to publish them directly to Threads. This advancement aims to make the cross-posting process easier for content creators. Our source confirmed that this option is in the testing phase.
The interface of this new functionality will be intuitive and efficient. When a user clicks on the Instagram icon in Threads, a grid will be displayed. The latter will present posts and Reels from the linked account. This will allow creators to quickly choose what content to share on Threads.
Meta is constantly experimenting with new ways to connect its different social platforms. Earlier this year, the company tested a feature that allows automatic posting between Instagram and Threads. The objective is clear: to simplify content sharing for regular users. This strategy also strengthens the synergy between the two platforms to attract and retain more creators.
In 2023, Meta started showing des carrousels de publications Threads on Facebook and Instagram. This initiative aims to encourage more people to use Threads while increasing the visibility of shared content. While some users have expressed disagreement with this approach, Meta has adjusted its settings to provide more control to creators. The option to publish Reels directly to Threads is a new step towards increased interconnection of the Meta ecosystem.
As a content creator myself and hyperactive on Threads, I find this new feature particularly exciting. It greatly simplifies managing posts between Instagram and Threadswhich is a valuable time saver for us, the creators. As a result, I look forward to seeing the impact of this integration on my engagement and interactions with my community.
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