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Adobe ADBE.O said Tuesday it will offer a free web application starting next year aimed at helping image and video creators get credit for their work used in AI systems.
Since 2019, Adobe and other tech companies have been working on what the companies call “Content Credentials,” a kind of digital stamp for photos and videos on the web to indicate how they were created.
TikTok, which is owned by Chinese company ByteDance, has previously said it will use Content Credentials to help label AI-generated content.
San Jose, California-based Adobe said it would offer a free service allowing photo and video creators to add “Content Credentials” to their work.
In addition to indicating that they are the authors of the content, creators can also use the free app to signal that they do not want their work used by AI training systems that ingest huge amounts of data, the company said.
The use of data in AI learning systems has sparked legal backlash across many industries, with publishers such as The New York Times suing OpenAI, while other companies have chosen to conclude licensing agreements.
To date, no major AI company has agreed to comply with Adobe’s transparency system. In a statement, Adobe said it was “actively working toward industry-wide adoption of its standards.”
“By giving creators a simple, free and easy way to attach content credentials to what they create, we help them preserve the integrity of their work, while enabling a new era of transparency and trust in line,” Scott Belsky, Adobe’s chief strategy officer and executive vice president for design and emerging products, said in a statement.
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