It is the great transfer window within the Apple divisions. A recent restructuring of the company has put artificial intelligence at the heart of the concerns of the firm.
Among all the big names in digital today, Apple is undoubtedly one of those whose ambitions in terms of AI are the most timid. The latest version of its mobile operating system has focused on the subject, but the results are still waiting. However, internally, it would seem that the company is finally ready to take the subject seriously.
As details the always very well informed Mark Gurman from BloombergApple brought in a size in its IA team to make up for the accumulated delay.
A history from Apple
Kim Vorrath, an employee present at Apple since 1988, will indeed take the reins of a new team supposed “accelerate progress in AI and put Siri back at the level». Specializing in project management in difficulty, the manager previously supervised the launch of the vision pro and participated in software development for the very first iPhone.
Known for his ability to carry out a project well and in time, Kim Vorrath has a reputation as a pugnacious manager, employing methods that Steve Jobs himself would probably not have denied. In its furrow, three other Apple employees were argued towards the company’s IA branch to keep the firm’s promises.
-Numerous pitfalls
The “new” Siri doped with artificial intelligence is indeed always waiting, and, until then, the features of generative AI on board in the iPhone have not revolutionized the use of the Apple mobile. Worse, the “summary of notifications” that Apple praised last June was disabled in the latest software beta after a controversy opposing Apple to the British BBC writing.
The promises made by Apple for its new Siri are legion. The best understanding of the information displayed on the screen to digging up practical information nestled in emails or SMS, promises and pitfalls are numerous.
To go further
Apple would be “two years behind the AI” according to employees … Apple
By unlocking Kim Vorrath of the team dedicated to the pro vision and sticking it in that dedicated to AI, Apple also seems to indicate that the future may be more in this technology than on the side of virtual and augmented reality . The Help Pommé has indeed struggled to find its audience, it seems, so much so that the volume of production of devices has been widely revised down recently.
