Alfa Romeo which wins a coveted title during the AutoTrader New Car Awards : the trophy of the « Most Loved Brand »thus succeeding Porsche, which had held this distinction for three years. This prize, awarded by AutoTrader, the British reference for the purchase of new and used cars, is based on the votes of Internet users, and it is a real plebiscite for the Italian brand.
The AutoTrader New Car Awards is an annual ceremony where more than 200,000 consumers vote for their favorite cars in 23 categories ranging from car of the year au best vehicle for familypassing through the electric cars or hybrids. However, it was the “Most Loved Brand” category that caught the attention this year, and Alfa Romeo managed to do well.
This award does not reward sales or technical specifications, il is distinguished by a more emotional evaluation. A brand that continues to conquer the hearts of motorists looking for models with irresistible charm and sporty driving.
According to AutoTrader, what makes Alfa Romeo successful is its ability to “touch the hearts” of drivers. The cars' distinctive design, dynamic behavior and legendary history were praised. One owner summed up the chemistry by calling his Alfa Romeo a “beautiful, capable and very comfortable car,” while another loyal fan said, “I've been driving Alfa Romeos for almost 20 years, and they corner better.” than any other car in their sector. »
-Porsche, which reigned supreme in this category for three consecutive years, this time finished in second place. Although Porsche drivers have praised the unique driving experience offered by the brand, it seems that Alfa Romeo's emotional appeal has made the difference this year. But let's be fair, Porsche nevertheless remains a safe bet in the automotive world.
Third place goes to BYD, the Chinese brandwhich has seduced consumers with innovative electric models, acclaimed for their avant-garde technology and their unique character. Although the brand did not win first place, its appearance on the podium testifies to the growing importance of this Chinese brand among motorists.
