Instagram’s trafalgar stunt a few hours before #TikTokBan

No more 90-second Reels, make way for 3-minute videos! Instagram is doubling down and aligning itself with TikTok’s flagship format. Adam Mosseri, the boss of Instagram, justifies this change by feedback from users who found the previous duration too limiting. We believe it, Adam, we believe it…

This extension offers new possibilities for content creators. More detailed tutorials, more immersive vlogs or even more in-depth storytelling: the doors to creativity are opening wide. Enough to make orphaned “TikTokers” salivating who are looking for a new playground.