« Every year, accidents at level crossings cause around a hundred accidents in France, attributable in 98% of cases to non-compliance with the Highway Code. “. In order to prevent accidents and raise awareness of risky behavior, SNCF Réseau is continuing its commitment with moonlike by unveiling a prevention film produced using artificial intelligence. The images show sadly ordinary scenes of accidents, caused in particular by motorists in a hurry.
« AI is a fantastic tool that pushes the boundaries of art direction. In this film, she was able to cinematically recreate the accident, down to the smallest detail of personal objects and debris, while integrating a real damaged carcass to add an emotional and authentic dimension. This film is the fruit of the alliance between technology and creativity, where the search for emotional impact and the relevance of the message guided all our choices » explains Jason Sellito, creative director at moonlike.
