On the occasion of ChatGPT’s 2nd anniversary, business schools strengthen the integration of AI in the classroom

RESTON, Va., Nov. 25, 2024 (GLOBE NEWSWIRE) — More than three-quarters of MBA and master’s degree business programs have integrated intelligence, according to a survey released last month by the Graduate Management Admission Council, or GMAC. artificial, AI, to their programs and highlight its role in business ethics, decision-making, practical applications and strategy development.

Since the rise of generative AI, spurred by the launch of OpenAI’s ChatGPT at the end of November 2022, business schools are responding to candidates’ growing expectations for AI in their courses and future employer demand for AI skills in the years to come. Earlier this year, GMAC’s survey of more than 4,000 potential business school applicants around the world revealed a major increase in the number of applicants who believe AI is an essential part of their ideal business school program, now 40% of respondents. GMAC then published the results of a survey conducted this time among some 1,000 corporate recruiters worldwide, half of whom work for Global Fortune 500 companies. The study reveals whether Employers are not yet too concerned about the AI knowledge of business school graduates; they anticipate that its importance will increase significantly over the next five years.

“There is no doubt that business schools have stepped up their efforts to respond to market demands for technological advances, without losing sight of the transmission of key skills such as strategic thinking or problem solving,” observes Joy Jones , CEO of GMAC. “The increase in applications to higher business schools observed this year clearly proves that they are on track to meet students’ expectations, by helping future graduates develop the skills most sought after by employers in a world where predominately ‘AI. »

A basic approach

To better understand how business schools around the world have integrated AI into their curricula, administrative processes and strategic applications, GMAC piloted a series of case studies on AI in business education in 2024. At the MIT Sloan School of Management, the Massachusetts Institute of Technology, the school leadership has opted for a coordinated and participatory strategy to encourage faculty to get involved and experience new technologies. This approach has given rise to various projects which should extend over a wider scope and integrate, among other things, classroom chatbots, tools for monitoring student engagement and tools for answering administrative questions at the scale of the establishment. The collective approach also has the distinct advantage of allowing many people to observe the market and quickly identify newly developed tools and opportunities.

“We believe that integrating generative AI into teaching and learning can be a great differentiator for MIT Sloan,” said Rodrigo Verdi, associate dean of graduate programs, education. and learning. “AI is both a tremendous lever and an opportunity to develop skills. Since MIT itself is at the forefront of artificial intelligence development, we intend to go even further. »

Small but mighty in generative AI

The European School of Management and Technology (or ESMT) in Berlin, the European school of management and technology, has gradually allocated resources to AI due to its relatively small size, has advanced the project focused on ‘AI internally, then planned the allocation of the necessary resources in the future. Through this approach, the school has developed a unique system of plug-ins based on a generative pre-trained transformer (GPT) which offers different interfaces dedicated to supporting students and training focused on academic integrity, but also to assist teachers in the development of their courses.

“We are truly enthusiastic about the transformative potential of AI in academia,” emphasizes Jörg Rocholl, President of ESMT Berlin. “At ESMT Berlin, our mission is to ensure equitable and responsible access to generative AI technologies for our entire collective. In addition to strengthening our capabilities in research, teaching and operations, this approach also ensures that we remain at the forefront of technological advances in business education. »

About GMAC

The GMAC (Graduate Management Admission Council) is an association bringing together the world’s leading business schools. GMAC conducts leading research, organizes industry conferences, provides recruitment tools and assessments for the graduate management education sector, and provides resources, events and services that help support candidates throughout of their journey in higher education. Owned and administered by GMAC, the Graduate Management Admission Test™ (GMAT™) exam is the most commonly used assessment in graduate business schools.

More than 13 million prospective students trust GMAC’s websites each year, including mba.com, to learn about MBA and master’s in business programs, connect with schools around the world, prepare and register for exams, and get advice on successfully applying to MBA and Master of Commerce programs. BusinessBecause and GMAC Tours are subsidiaries of GMAC, a global organization operating offices in China, India, the United Kingdom and the United States.