Apple is banking on artificial intelligence to sell lots of iPhone 16

Apple is banking on artificial intelligence to sell lots of iPhone 16
Apple is banking on artificial intelligence to sell lots of iPhone 16

After the timid success of the iPhone 15, Apple is preparing for the sequel and the arrival of artificial intelligence across its entire range. The company expects strong demand and is preparing for it by increasing the order volume of its new chips.

With the arrival of Apple Intelligence, the Cupertino firm expects to see its sales take off. According to the Chinese site CTEEApple has reportedly asked chipmaker TSMC (Taiwan Semiconductor Manufacturing Company) to prepare between 90 and 100 million chips for its iPhone 16.

AI in the service of sales

Presented at WWDC 2024, Apple Intelligence, Apple’s artificial intelligence, continues to be talked about. Although its executives have indicated that the absence of this feature on older models was partly due to hardware constraints, one can legitimately wonder if there is not an economic argument. We learn via CTEE that the usual order figures for Apple chips are between 80 and 90 million, while here we are moving to an order volume of between 90 and 100 million.

Today, Apple Intelligence will only be available on the two Pro models of the iPhone 15 featuring an A17 Pro chip, while the base model and the Plus received the A16 chip from the previous range. With the iPhone 16, all models in the range should be powered by an A18 chip based on the design of the A17 Pro chips. While all will be compatible with Apple Intelligence, there should still be differences between the classic versions, Plus, Pro and Pro Max. They would also benefit from TSMC’s new N3E etching process. This 3nm etching system improves the energy efficiency and performance of the chips.

Associated with its chip changes, we would find an improvement on the RAM side. A blocking factor for previous models, this is what will allow iPhones to respond quickly to requests made to artificial intelligence. Note that some Apple Intelligence functions will run locally without going through a cloud system.

Artificial intelligence could therefore be at the heart of Apple’s strategy to boost its sales and ensure its sustainability. If Apple remains true to its habits, the iPhone 16 should be unveiled in September 2024.


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