Topics: Childhood, DEI
TORONTO, the 20 nov. 2024 /CNW/ – Huggies® develops its new brand platform A hug changes everything with the launch of The sweet sound of a hugan innovative digital web application that allows parents to choose a sleep track for their baby that mimics a parent’s heartbeat.
The new brand platform “A hug changes everything” promotes the scientifically recognized benefits of cuddling for a baby’s development. This latest innovation highlights the sound of the heartbeat accompanied by colorful background noise, which has proven effective in soothing the baby, as it can reduce your heart rate1, regulate mood, promote sleep, promote physical development and strengthen the bond between parent and baby. By using heartbeat as sleep music, parents can extend the beneficial effects of a cuddle well after putting their baby to bed.
The “The Sweet Sound of a Hug” experience can be enjoyed on the interactive website SoundofaHug.comwhere parents can choose sleep music similar to the rhythm of their own heartbeat. By selecting additional sound variables like baby’s mood, sleep type, time of day and preferred type of cuddle, the track musically transforms in real time to provide baby with the ideal soundscape. With over 50,000 possible results, each track is as unique as the heartbeat on which it is based.
“We are proud to launch The sweet sound of a huganother way to support parents who want to soothe their babies,” explains Willer askedvice president of marketing at Kimberly-Clark Canada and mother of two children. “We know that parental hugs play an essential role in the healthy development of a baby and we are concretely demonstrating how a hug really changes everything. »
A simplified experience is also available on Amazon Alexa devices, which can be triggered with voice command: “Alexa, play Huggies The sweet sound of a hug. »
The Huggies ‘The Sweet Sound of a Hug’ campaign was created in partnership with Zulu Alpha Kilo and Zulubot, and is supported by online videos, social media ads, posters and radio with planning media by Ignite, public relations managed by Veritas and a French adaptation produced by The French Shop.
Campaign Title: Huggies “The Sweet Sound of a Hug”
Zulu office address: 240, avenue Logan, Toronto, Ontario M4M 2N2
Client : Kimberly-Clark | Huggies Canada
Client Contact Name: Willer asked
Customer contact email address: [email protected]
Customer contact address: 50 Burnhamthorpe Road West
Date of first posting: October 23, 2024
End date (if applicable): December 31, 2024
Agence : Zulu Alpha Kilo
Creative Director: Brian Murray
Associate Creative Director/Editor: Boaz data
Associate Creative Director/Artistic Director: Juan Torres
Concepteur: Damian Simev, Jackman Chiu
Director of Post-Production and Operations: Zulubot: Sarah Dayus
Group Sales Director: Alyssa Guttman et Tara Collins
Account Director: Shauna McKenna et Alyse Thompson
Account manager: Amanda Wong et Zainab Mushtaq
Director of Strategy: Heather Segal
Director General of Communications Planning and Technology: Sean Bell
Director of Brand Strategy: Meredith Ferguson
Director of Communications Strategy: Sarah Yim
Client : Kimberly-Clark | Huggies Canada
Clients : Willer asked, Abhinav Sawhney, Laura SturmerPeace Asemota, Nikki SellsHe was digging
Chourey, Jason Radocay, Sutanu Sur, Nellie Veber
Media agency: Ignite
Media Team: Ali Tinker, Understanding Islam, Sam Storey, Ghaith AlkhatibJames
Thomas, Jasmin Shirazi, Emily Matias, Nigam asked, Joanna Vuong, Nisha ShahKristine
Hirst, My Kim
Public relations agency: Veritas
Public Relations Team: Christine McDermott, Brittany ArnoldCamille Côté-Bégin
Director of Integrated Production: Ola Stodulska
Senior Agency Producer: Kasia Zeniuk
Senior Digital Producer: Tracy Wightman
House of production : Aspect
Director: Linnéa Bergman
Director of photography: Mika Aberra
Executive producer: Liz Dussault
General manager: Mia Sook Young
Image editing company: Zulubot
Image editing producer: Amy Groll
Technician: Alain Elliott
Assistant Fitter: Adrian Gluvakovich
Color transfer company: Alter Ego
Colorist: Wade Odlum
Color producer: Jane Garrah
Online Business: Adrian Gluvakovich
Online artists: Jeff Zablotny, Miguel NatividadCan Yuksell
Online producer: Sarah Dayus / Amy Groll
Recording studio: OSO
Creative Director/Vocal Director: Harry Knazan
Engineer : Dylan Groff
Audio producer: Lauren Dobbie
Agence française : The French Shop
Account manager: Noëlie Michaux
Production coordinator: Jennifer Lankry
Studio : Zulubot
Lead Production and Retouching Artist: Ashleigh O’Brien
Lead Interactive Artist: Andrew Martin
Web Developer: Kyle Collins, Jake Edwards
Producer: Kenneth Haz
Digital interactive coordinator: Kelly Sun
Sound engineer: Noah Mroueh
SOURCE Huggies Canada
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Press release sent on November 20, 2024 at 09:00 and distributed by:
