After two years as Executive Creative Director (ECD) at Ogilvy Social Lab in Brussels, Willem Van den Hoof decided it was time to move on to a new chapter. “OSL is an excellent agency ready for the future. However, I felt like I wasn’t the person to take the agency where it wanted to go as ECD. I’m primarily a conceptual thinker and storyteller, and that’s something I’ve been lacking. I am extremely grateful to the people here and have learned a lot. Now it’s time to take the next step,” he declares.
Willem Van den Hoof began his career around twenty years ago at BBDO, before working as a freelance creative for a while. He then founded Make Lemonade, the agency he headed for 7 years. Just before the Covid pandemic, he became Head of Content at TBWA, before joining Ogilvy Social Lab as Executive Creative Director two years later.
It is not yet clear where Willem Van den Hoof will go in the coming months. However, from December he will support and advise the organization of Horst Arts & Music on brand partnerships and communication, both for the festival itself and for theThings Park. He explains: “Horst is an incredibly interesting, innovative and strong brand that is much more than just a festival. It has become an uncompromising movement and an international trend leader, where the idea of cultural repurposing of public spaces, discovery and music are always more important than the ‘names’ of artists. This is an exception in a context where festivals only choose artists on the basis of the number of subscribers on Instagram.”
