Published on 09/11/2024 20:55
Reading time: 1min – video: 3min
Video games: the smartphone, the first console for the French
Video games: the smartphone, the first console for the French
(France 2)
The video game market is worth 6 billion euros. All generations combined, it is smartphone games that are boosting the industry. 56% of French people prefer their phone to play.
Leaving the office, two colleagues take out their phones. Aged 27 and 25, they grew up with video games but no longer have time to play them. The laptop has replaced the console. Like them, 56% of players play on mobile. Some creative studios have understood this well, like Madbox. On the phone, players take three seconds to decide whether or not to download a game. To generate earnings from these free games, the studio uses bonuses that it sells to players and advertising.
In a dedicated living room, the console is the star. But some franchises are available on mobile. “Today, the video game market is worth 6.1 billion euros and the mobile part is around 1.5 billion euros”explains James Rebours, director of the Leisure Software Publishers Union. 95% of children aged 6 to 17 play games, many potential future buyers for the video game industry.
Watch the full report in the video above
