((Automated translation by Reuters, please see disclaimer https://bit.ly/rtrsauto))
(Added context in paragraphs 6 to 9)
Meta Platforms META.O is working on an artificial intelligence-based search engine to reduce its dependence on Alphabet’s Google
GOOGL.O and Microsoft’s Bing MSFT.O, The Information reported Monday.
The AI-powered search engine segment is booming, with ChatGPT maker OpenAI, Google and Microsoft vying for dominance in this evolving market.
Meta’s search engine will provide conversational answers to users about current events on Meta AI, the company’s chatbot on WhatsApp, Instagram and Facebook, according to the report, which cited a person involved in the strategy.
The Facebook owner currently relies on search engines Google and Bing to give users answers about news, stocks and sports.
Meta did not immediately respond to a Reuters request for comment.
Google is actively integrating its latest and most powerful AI model, Gemini, into core products like Search, with the aim of providing more conversational and intuitive search experiences.
OpenAI relies on its main investor, Microsoft, to access the web and answer current questions using its Bing search engine.
The exploitation of web data to train AI models and search engines, however, has raised concerns about copyright infringement and fair compensation for content creators.
Meta said last week that its chatbot will use content from Reuters to answer users’ questions in real time about current news and events.
