The advertising spot for the latest tablet from the Apple brand shows how its product crushes traditional creation thanks to artificial intelligence.
At a time when musicians, actors, directors and other artists are increasingly against artificial intelligence (AI), Apple’s latest ad for its new iPad was poorly received by them. We see in particular a series of objects representing human creativity (a metronome, cans of paint, a piano, a jukebox, books, etc.) methodically crushed by a hydraulic press and finally replaced by the brand’s latest tablet with apple.
“ Here is the new iPad Pro : the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Imagine all the things it will create »welcomed Apple boss Tim Cook this Tuesday during the presentation of his new products. “ The destruction of the human experience thanks to Silicon Valley »British actor Hugh Grant was quick to respond on X (ex-Twitter).
“ Who needs human life and everything that makes it worth living? ? Immerse yourself in this digital simulacrum and give us your soul. Sincerely, Apple »commented Ed Solomon, the caustic screenwriter of Men in Black, still on X. Remember that Hollywood actors and screenwriters went on strike for months in 2023, demanding in particular protections against generative AI. Many authors and artists have filed complaints against major companies in the sector, such as OpenAI (ChatGPT), accusing them of pilfering their works.
