When motor racing meets the refinement of luxury watchmaking, it gives rise to exceptional collaborations like that of TAG Heuer with Oracle Red Bull Racing. During the Grand Prix where Max Verstappen brilliantly finished second, a particularly captivating watch was on his wrist, attracting attention as much as his performance on the track.
Rebirth of a watchmaking icon
The Oracle Red Bull Racing driver, dressed not only in his racing gear but also in a remarkable new accessory after his victory in the qualifying session: a new model of watch launched by TAG Heuer. This accessory is a modern reinterpretation of the original Series 1 model from 1986, originally designed to embrace the bold spirit of the ’80s. The new edition keeps the same details on the dial while adding innovative materials and a 35mm case protected by a scratch-resistant sapphire crystal.
A strengthened partnership with Oracle Red Bull Racing
Strengthening its footprint in the world of Formula 1, TAG Heuer remains faithful to his role as official timekeeper for the Oracle Red Bull team since 2016. This race weekend also highlights the strong collaborative spirit between TAG Heuer and Red Bull, going so far as to update the racing suits and the livery of the cars with the Kith x Heuer logo, celebrating the relaunch of this iconic watch.
The exclusive collaboration with Ronnie Fieg and Kith
In this dynamic of renewal, TAG Heuer collaborated with Ronnie Fieg and its brand Kith to create ten new watch references. These models offer various color combinations and include stainless steel or rubber straps, paying homage to the original designs while providing an exclusive modern touch. Some of these pieces are exclusive to either TAG Heuer or Kith, accentuating their uniqueness with limited series and specific homages to the different Kith sites.
A captivating limited edition
The exclusive watch distributed under the TAG Heuer brand is limited to 825 pieces, which adds significant value for collectors and watch enthusiasts. Priced at $1,350, this piece is not just a tool for measuring time but becomes a true object of desire, marking a point of convergence between luxury watchmaking tradition and contemporary motorsport culture.
Thus, the last Formula 1 race was not only the scene of sporting exploits but also that of the launch of a watchmaking innovation which, without a doubt, will influence both the luxury watch market and that of sports merchandising in the months to come. come.
