The advertising agency Amazon Ads has just launched, in beta version, an image generation tool in order to “improve access to creative content and allow brands to produce lifestyle style images on a large scale”, according to a press release. . Tested in France, Italy, Spain, Germany and Mexico, this new generative AI solution allows brands, “in a few seconds”, to produce unique product images on the theme of the brand. Thus, highlights the advertising agency, from a simple image of a product on a white background, if the latter is placed in a Sponsored Brands mobile advertisement, it can appear in a “more lifestyle” context, such as on a plan work in a kitchen or next to a croissant, citing the example of a toaster. According to Amazon Ads, “click-through rates can be 40% higher than ads with more standard product images.” Ultimately, this offering is aimed both at advertisers who do not have the in-house capacity or support of an advertising agency as well as at large brands who are looking for ways to be “more efficient” in terms of development. advertising creations.
