Microsoft seems to have intensified its advertising strategy on its Xbox consoles, causing the frustration and the anger many players. THE invasive advertisementswhich already clutter the Xbox Series full screen pop-ups when starting the console. This practice, already tested in 2015 with games like Starfield and Call of Duty: Modern Warfare 3, was abandoned following the negative reaction players. But she’s back, and this time she still seems more aggressive.
EA Sports FC 25: the straw that broke the camel’s back
Recently, some Xbox Series X|S users were greeted with a full screen advertising for EA Sports FC 25 when starting their console. What’s particularly irritating is that this game isn’t even an Xbox product, which opens the door to a generalization from this practice to all third-party games.
Even the Xbox One is not spared
For Xbox One users who were hoping to escape this advertising invasionthere is bad news: Microsoft has retroactively adapted these consoles to support the same type of advertisements. Xbox fans are obviously furious of this new advertising offensive and the return of a practice that they thought they had succeeded in making disappear. Some even threaten to boycott the brand if Microsoft does not change course.
Despite the reaction negative of gamers, Microsoft seems determined to continue its advertising strategy. The company is even exploring other avenues, such asinclusion of advertisements in games or creating a tier of Xbox Game Pass that would require players to watch ads to play.
