JVTech News We are getting closer to a science fiction film scenario: AI avatars capable of copying human emotions are being created thanks to NVIDIA
Published on 04/26/2024 at 10:30 p.m.
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NVIDIA and AI are a combo that works, even when it doesn’t directly concern the tech giant.
NVIDIA takes out the checkbook to help create AI
Synthesia, a start-up backed by NVIDIA, recently revealed a major breakthrough in the field of video creation. Through its all-new technology of expressive avatars generated by artificial intelligence (AI), the company positions itself as a disruptive force in the sector, offering new perspectives on the way in which human emotions can be conveyed through avatars digital.
Synthesia’s main goal is to simplify and reduce costs associated with traditional video production. By leveraging its “Expressive Avatars,” the company intends to eliminate the need for cameras, microphones, live actors, and tedious editing. – which is comparable to what we see in many science fiction films. This innovative approach democratizes access to professional video production, opening up new opportunities for companies of all sizes.
Avatars larger than life
Founded in 2017, Synthesia recently completed an impressive fundraising round, raising $90 million from investors, giving the company a valuation of around $1 billion. This financial success demonstrates the growing confidence and interest in AI technologies applied to video content creation.
Despite its successes, the use of this technology raises concerns about the possibility of creating fake news content. Synthesia addresses these concerns by requiring publishers to register as enterprise customers and scrupulously vetting content produced with its technology through a team of moderators. Additionally, the company implements a rigorous “Know Your Customer” (KYC) process for all new customers. to prevent potential abuse.
Synthesia is also being proactive on security, preparing for upcoming global elections by implementing additional controls to prevent any hostile manipulation of its platform. In addition, it actively participates in transparency initiatives such as the Coalition for Content Provenance and Authenticity, which aims to put in place measures to inform viewers that content is generated by an AI and not by an being human, which is becoming a necessity these days.
