Early iPhone 16 Pro testers suggest that Apple may have exaggerated the reduction in screen bezels in its announcements and marketing campaigns. Compared to the iPhone 15 Pro, the difference would be, in fact, imperceptible.
Not necessarily non-existent, but in any case imperceptible to the naked eye, the reduction of the screen borders on the iPhone 16 Pro is far from impressing the first testers of the device. Among them, the timeless Mark Gurman.
The Bloomberg journalist, an Apple specialist, shared his first impressions in PowerOn, his now well-known newsletter. The person concerned agrees with many other testers by confirming that the iPhone 16 Pro looks very similar to the iPhone 15 Pro… adding that their thinner borders are in reality barely so. An anecdotal difference for Gurman, who indicates that the addition of a simple case will be enough to cover them and make them disappear anyway.
No noticeable change… since the iPhone 12
The person concerned nevertheless suggests that, on this point, Apple’s marketing may have gotten a little carried away. According to Mark Gurman, no really visible changes have been made to the iPhone’s borders since the introduction of the iPhone 12 in 2020. Only users coming from a model released before this date would therefore be able to appreciate the refinement of the borders carried out in a (very) incremental manner by Apple over the years.
Despite this criticism, Mark Gurman does not disdain the new iPhone 16 Pro. The Bloomberg journalist says he is particularly seduced by the new “Camera Control” button, but also by the improvement in battery life compared to last year’s iPhone 15 Pro. For him, the arrival of the A18 Pro chip, promised to be 15% faster than the A17 Pro, is also welcome. It would make all everyday interactions faster, but also multitasking much more responsive.
Gurman, however, takes issue with Apple’s marketing of AI, arguing that the features promised with Apple Intelligence aren’t necessarily as powerful as those offered by the competition.
To go further
Apple Intelligence takes up as much space as all the storage offered by the 1st iPhone
And still according to the author of PowerOn, the firm would have also oversold its iPhone 16 as “the first iPhones designed for AI”… because one of the main requirements for Apple Intelligence is none other than the presence of 8 GB of RAM. However, this specification is not new to the iPhone 16: it was introduced last year on the iPhone 15 Pro and 15 Pro Max. Enough to put Apple’s communication on the matter into perspective.
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