“It was a lousy product”: after numerous complaints from users, Apple will end production of this very controversial product

JVTech News “It was a lousy product”: after numerous complaints from users, Apple will end production of this very controversial product

End clap for this Apple product

Last fall, Apple launched its line of finely woven iPhone cases and Apple Watch bands to great fanfare, billed as an eco-friendly alternative to leather accessories. However, customers quickly complained about the material, susceptible to dirt, scratches and lacking durability. In addition, the fine weave offered a much less “high-end” appearance than the leather it replaced, and this, at the same price. And according to leaker X (formerly Twitter) Kosutami, Apple would be on the verge of abandoning its efforts and stopping the production of this type of cases and bracelets. Furthermore, the company will probably try its luck again with another leather substitute, such as Alcantara.

The fact that Apple downplayed the launch of fine weave last year, while touting its environmental progress at the same time, is perhaps a telling clue. We’ll likely have to wait until the new Apple Watches and new iPhone 16s launch in September to see if Apple has a replacement for the Fine Weave, as that’s when the company will likely refresh its line of cases and covers. bracelets. A disappearance announced that Apple fans welcome with open arms : “It was a lousy product”.

The fine weave was clearly not unanimously accepted

As you will have understood, the fine weave cases for iPhone 15, launched at the same time as Apple’s latest smartphones, have been heavily criticized by users due to their questionable quality and durability. The negative reviews were amplified by revealing data and notable reactions on social media, as well as their classification by Amazon as “frequently returned items”. On the US e-commerce site, reviews were polarized, with 45% of reviewers giving the product five stars, while 32% gave it just one star, citing the poor quality of the material and the propensity to deteriorate rapidly as the main complaints.

Social media also expressed strong outrage, with more than half of respondents saying a survey on the X platform qualifying the hull as “poor quality part”. Even experts, like Joanna Stern of the Wall Street Journal, criticized the case for its lack of durability, describing issues such as chipped edges and scratched fabric. Needless to say, Apple seems to have made the right decision by planning to stop using this material for the next Watch and iPhone.