Only the name and appearance of the company will change. The Zweifel chips (also made from Swiss potatoes) will not change.
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The new corporate identity of Zweifel Chips & Snacks AG is the direct result of a strategic development into a comprehensive snack provider, the company writes in a press release. In 2020, the company increased its focus on the sweet market with the takeover of Berger.
In 2023, Zweifel launched the product innovation VAYA Wafers and thus entered the morning snack segment. “With the two brands Zweifel and Berger, we offer snacks in the salty and sweet range and thus cover every snacking moment,” says CEO Christoph Zweifel.
Snacking around the clock
With the strategic reorientation, Zweifel is reacting to the changing consumer behavior, snacking around the clock. “We see ourselves as a 24/7 snacking provider. This means that we can offer the right snack for every snacking occasion. From the VAYA waffle for a morning snack to the Berger Spitzbueb as a dessert after lunch to Zweifel chips for an aperitif,” adds Christoph Zweifel.
With the new corporate brand, Zweifel also wants to present itself more strongly as a company to the outside world in the future. “As a company, we want to continue to attract the best specialists and reaffirm our commitment to sustainability,” says CEO Christoph Zweifel.
The company has always been family-owned. The picture shows the factory in Spreitenbach AG.
Zweifel Pomy-Chips AG
The company Zweifel Chips & Snacks AG is now operating under the digital platform www.zweifel.swiss. Nothing will change in the appearance of the two brands Zweifel and Berger. Everything will remain the same for consumers too.
Potatoes from over 250 Swiss farmers
Zweifel Chips & Snacks AG (formerly Zweifel Pomy-Chips AG) is a Swiss food manufacturer that is best known for its potato chips and snacks. The company was founded in 1958 and is based in Spreitenbach in the canton of Aargau. Zweifel has been family-owned since its inception and is now run by the third generation.
According to Wikipedia, Zweifel is the leading supplier of chips and snacks in Switzerland with a market share of 55%. The potatoes for production are mostly sourced from over 250 Swiss farmers. For its 65th anniversary (2023), Zweifel has introduced VAYA waffles made from chickpeas, peas and beans. This year it achieved sales of over 300 million francs.
