This article was automatically translated from HIBAPRESS, the Arabic version:
Heba Press – Sports
British media reported that Portuguese star Cristiano Ronaldo, a striker for Saudi team Al-Nasr, received huge sums of money in exchange for exclusive interviews with television channels.
According to the British platform Sports Illustrated, Ronaldo, 39, is considered one of the most famous and influential personalities in the world, since the number of his followers on various social media platforms such as Instagram, Facebook and YouTube exceeds 1.2 billion. people.
The platform referred to statements by Harry Hugo, CEO of media company Sport Lobster, who confirmed that Ronaldo was paid £1 million for each photo shoot associated with a TV interview.
For his part, Paolo Pescatore, social media expert and director of PP Foresight, explained that Ronaldo is currently at the top of the advertising market, emphasizing that his large number of followers gives him great influence in the media and marketing field. Piscator made no secret of his astonishment at the huge sums paid to host Ronaldo, saying it reflects the strength of his influence and his global reach, what we call sporting soft power.
It is worth noting that Ronaldo is considered an exceptional earner. He receives an annual salary of around $200 million from Al-Nasr club, in addition to his profits from social media platforms which exceed $50 million per year. He also makes an estimated $70 million in annual profits from advertising, in addition to huge revenues amounting to $250 million annually from his hotel chain and perfume and clothing brands.
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