Céline Mawet, communications manager at Deinze, became CEO thanks to… Mouscron

His work pleases him to the point of being permanently hired in the club’s communications department. Until the second bankruptcy declared in May 2022. The Courtraisian plans to bounce back as press officer the following summer at Mandel United when Mbo Mpenza, whom she knew at Mouscron, plans to take over the Flemish club but the project does not come to fruition. not materialize. She finally found a new challenge at Deinze, still in communication.

Sky-high salaries, a press officer as the new CEO, a DS construction worker: behind the scenes of Deinze’s descent into hell

So, what was the surprise of all those who knew him when AAD Invest, the buyer, inducted him as CEO on November 7. “His expertise and vision fit perfectly with AAD Invest’s ambitions and his appointment reflects the group’s commitment to recognizing and supporting talent. points out the press release from the new investors.

In reality, if it was chosen, it was because Mawet found these investors and then pushed their candidacy to the detriment of less outlandish proposals like that of Patrick Piens, a rich businessman from the region who now lives in Monaco . Which explains why today, the relationship of trust is already established between the new manager and the players on the squad.

But how did the 28-year-old young woman know Doudou Cissé? Because the Frenchman was interested in buying Mouscron before the bankruptcy. He had even visited Futuro, the training center. Despite his profile (not very serious, which is confirmed over time), his name reappeared when Deinze was looking for a new owner. Ironically, it was Patrick Declerck who came up with the idea, according to our information. The former president of Mouscron introduced Cissé to Mawet as he himself acknowledges in a LinkedIn post. “Glad to have made my contribution through my contacts”he writes while AAD Invest Group responds to him “Thanks Patrick! See you soon. Regards.”

Quite incomprehensible celebrations for the same purpose: bankruptcy. As proof that the world of football is not often full of well-intentioned people.