The former candidate for the LFP presidential election sounds the alarm on RMC about the French championship: “The situation is catastrophic.”
Cyril Linette is not afraid of words. “Ligue 1 is in mortal danger,” he warned in the Big Mouths of Sporton RMC, this Sunday morning. The outgoing candidate for the election president of the LFP and former general director of PMU and L’Équipe is sounding the alarm. By distancing itself from the majority, French Football runs a real risk of becoming invisible. DAZN wishes to keep this figure confidential and we understand it, because according to information from RMC Sport, based on several consistent sources, the main broadcaster of Ligue 1 currently has around 400,000 subscribers, far, far from the million. subscribers hoped for by DAZN before the end of the year.
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However, the platform launched an aggressive promotional campaign at the start of the school year, which it even wanted to extend until the end of the year to attract new subscribers, with a reduction of 10 euros on the monthly subscription with a commitment of one year. Alas, this strategy did not achieve the expected result. “Canal has 5 million subscribers. DAZN has 400,000. It’s not very complicated to make the report. Basically, the audience for Ligue 1 has been roughly divided by ten , at least, compared to 7-8 years ago And this is not the last choice of DAZN, it is changes of broadcasters over the last six years which have led to changing broadcasters four times, and to. each time heading towards a broadcaster with an increasingly low subscriber base”, analyzed Cyril Linette in Les Grandes Gueules du Sport, on RMC.
“It’s catastrophic”
The number of subscribers to the French championship broadcast platforms continues to gradually deplete, but the source of imagination of the latter to escape the subscription is not about to dry up. The first prices offered by DAZN (39.99 euros per month without commitment for all matches broadcast by the platform, or 29.99 euros in the event of a one-year commitment) aroused strong discontent and led to a rush for fashion illegal broadcasts. On the professional side, many bars and restaurants have also opted for the illegal solution. And the OM-PSG Classic did not deny this trend, to the great dismay of DAZN and the Professional Football League (LFP).
“Who still talks about Ligue 1 in the bistros? Listen carefully to the conversations in the bistros, less and less,” assures Cyril Linette. “Could a scene like that of Le Dîner de cons find its place today in a film, in a fiction? I think that no one would have the idea of putting a scene with a Ligue 1 match that Daniel Prévost wants to watch at a friend’s house. Also think about collective subscriptions My son wanted to watch the Classic in a bar in Paris on Sunday, he couldn’t find any in Paris that subscribed collectively to DAZN. was also a major consumption of football and major Ligue 1 matches. It’s catastrophic.”
At the beginning of July, DAZN acquired the TV broadcast rights to eight L1 matches per day for an average of 400 million euros per year until 2029, with the last meeting (Saturday 5 p.m.) being broadcast by beIN Sports for 80 million euros. annual, plus 20 million euros in sponsorship.
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