LUBB, a sports club, has 17,328 subscribers who come to support the Bordeaux XV. But around the sports infrastructure, chaired by Laurent Marti, there is a whole business aspect. His name? The UBB Business Club which has 750 partner companies, with variations according to the specificities of the sectors: from UBB Grands Crus (130 companies) to UBB Industry (50).
In 2024, the UBB Business Club created the Union Bordelaise Club: a group of women managers, headed by Émilie Caïe, within the UBB. “The interest for their members is to stay in their sector of activity in order to better target their business,” explains Yann Rozes, commercial director of UBB.
The business network in the world of the Bordeaux oval is becoming more and more structured. During the 2024-2025 season, it saw its workforce increase by 150 new partners.
Box seats
In total, UBB Business Club organizes around twenty meetings per year, generally during the week and in the presence of players, such as during the Bordeaux tennis tournament, in Primrose. Or on the occasion of the UBB Business meeting, a conference which the manager of the professional club, Yannick Bru, attended.
In total, UBB Business Club organizes around twenty meetings per year, generally during the week and in the presence of players
Sometimes, the partners are part of trips abroad, even abroad, like in Exeter (England) where there were 80 of them making the trip. “This allows them to share privileged and friendly moments, to please their colleagues and customers, for example by offering places in the boxes,” continues Yann Rozes.
The location of the stadium in the city center, the sporting success of the team, the strong proximity between the club, its governance and the partners as well as strong visibility for the brands, explain, according to Yann Rozes, the success of the partnership part.
Because in the 2023-2024 season, UBB can boast a television audience of 14 million people, not to mention a large community of nearly 900,000 fans.
