[Marketing] The official website has had a makeover and it’s a success

Many of you have pointed out in recent days that the official Montpellier Hérault website was undergoing maintenance. Is this a desire to update the club’s digital showcase as it prepares to celebrate its 50th anniversary in full? In any case, it has now been restored. After this “tactical pause” For several days, www.mhscfoot.com has had a facelift and is once again accessible to users.

The first observation is simple, the media appears much more refined and in tune with the times. Fewer sections and categories on the home page, readability is the aspect that emerges victorious from these changes. It is possible to go straight to the essential even if it is not easy to find at first glance, for example, the workforce page that we regularly use on our side. A detail.

Editorial content is also better integrated into articles where the text block occupies a larger space, making it easier to read. Here too, the official MHSC media is becoming more modern and appears more suited to the main users of the web. The media section could gain visibility when it is a strength with images and videos shared fairly regularly. Heavily criticized, at this time, the online ticketing does not seem to have changed its module. In the middle of a subscription renewal campaign, the timing is in any case not relevant.

The results are in any case very positive but as always, it would be left to the arbitration of each one. The communication and digital strategy of Montpellier Hérault have often been perceived as a major handicap by the supporters. For several weeks, on social networks, the interaction and the content have made a leap forward. The subscription campaign which is continuing is also a model of progress for the club and this update of the site is part of the continuity.