As soon as Maxim Lapierre and Guillaume Latendresse unveiled the logo of their new team, the Bataillon de Saint-Hyacinthe, a few weeks ago, the resemblance to that of Assurancia de Thetford sparked discussion.
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The two former Canadian players presented a knight dressed in armor and a helmet, hockey stick in hand, looking to the right. These are the same characteristics as those of the logo of Assurancia, champion team of the North American Hockey League. What differentiates them are the colors: orange and black for the Chaudière-Appalaches club, while that of Montérégie relies on khaki, black and gray.
SCREENSHOT TAKEN FROM GUILLAUME LATENDRESSE’S X ACCOUNT
The logo that Maxim Lapierre and Guillaume Latendresse presented on May 8 for their LNAH team.
SCREENSHOT TAKEN FROM THETFORD ASSURANCIA FACEBOOK PAGE
The logo of Assurancia de Thetford, champion team of the North American Hockey League.
A request from Thetford Mines
Lapierre and Latendresse explained in their podcast The Blue Pocket, Wednesday evening, that the leaders of Assurancia had contacted them.
“They’ve been in the league for 25 years,” recalled Latendresse. They asked us if we could rework the logo. We didn’t make any merchandise or jerseys. We said straight away that we were going to work again.”
The duo who hold the positions of owner and general manager acquiesced, wanting to avoid the squabble, and have already returned to the drawing board.
“In the end, we are here to have fun,” explained Lapierre, without presenting a new logo.
The two friends assured that the name, in particular in honor of the 6e Royal 22nd Battalione Regiment based in Saint-Hyacinthe, and the colors would not change.
“I promise it won’t look like the Boston Bruins logo!” laughed Lapierre, proud to announce that season tickets were now free, thus putting an end to the little logo controversy.
