It’s a story of reunion. Julien Bonnaire, emblematic figure of CSBJ rugby and former international of the XV of France with 75 selections, recently became ambassador of the Jeep brand at Tunesi Automobiles, a well-known dealership in Bourgoin-Jallieu and the surrounding area.
For the former sportsman, this partnership came naturally. “I appreciate the human and family side of this dealership. I had already been there in the past, and I found employees that I knew,” he confides. A collaboration that echoes links forged several years ago.
Thomas Tunesi, current manager of the dealership, also remembers: “At the time, it was my father who managed Tunesi Automobiles, and we had an important partnership with the CSBJ. I have since had the opportunity to meet Julien on several occasions. It’s nice to reconnect today. »
A partnership beyond the automobile
More than just an ambassador, Julien Bonnaire embodies values that resonate with those of the dealership. Father of a little girl, Edith, suffering from cerebral palsy, he founded the Handi Move & Fun association with his wife Coralie. The objective? Promote sports practice for children with disabilities. “It’s a pleasure to work with people committed to important causes. On a human level, it’s very enriching,” says Thomas Tunesi.
An iconic Jeep
To mark this partnership, the keys to a plug-in hybrid Jeep Wrangler 4xe were given to Julien Bonnaire. A true embodiment of the modern adventurer, this model combines impressive performance with iconic design. It is also the descendant of the legendary Jeep Willys, famous for its role during the landing.
“It’s a great discovery, I didn’t know about this brand until now. I love nature, and to go to the mountains, it will be perfect,” enthuses Julien Bonnaire.
Tunesi Automobiles has been established in the Berjallien landscape for three generations. The adventure actually began in 1968, more than 50 years ago. This family business has always been keen to stay close to local players and create prolific relationships. “It’s very important to us. It’s part of our culture, our DNA,” concludes Thomas Tunesi.
