L’Estac Troyes has taken the matter into its own hands. While numerous testimonies flourish each month around the difficulty for a woman to live her passion for football at the stadium, the Aube club, whose team plays in Ligue 2, has taken measures, detailed in the newspaper Le Parisian.
“Since October 29, spectators at the Aube stadium can use periodic protection free of charge in the toilets of the enclosure”points out the daily. An unprecedented provision in France.
One initiative among others. The Troyes club, owned by the City Group, collaborates with the association Her game toowhich raises awareness of the fight against sexism in the stands. Thus, employees who work on match days are made aware, while searches in stadiums are a hot topic.
“Let the feminine approach be fully integrated”
“Under the leadership of a dedicated unit in Manchester, each employee and educator is now properly trained. In particular, QR Codes have been installed throughout the stadium, at the administrative headquarters and at the training center, to send a questionnaire anonymously and immediately to referees.specifies Le Parisien.
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The club, which has the most female audience in professional football in France (according to a study unveiled by the League in 2023, 27% of female spectators compared to a national average of 17%), also monitors social networks and hides hostile content . “At the same time, awareness campaigns on a caring attitude are carried out among the general public on screens, through the voice of the speaker or by email”adds Le Parisien. “We want the female approach to be fully integrated within the club”concludes Mathias Barbera, director of communications and marketing at Estac.
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