Officialized at the start of this year 2025, Bitpanda became the eleventh premium sponsor associated with Paris SG. The Austrian cryptocurrency platform occasionally became the club's official partner for cryptocurrency trading.
A partnership estimated at €5 million per year for PSG
The agreement announced by PSG is multi-year. More precisely, according to our information, he was signed until the end of the 2027-2028 season, June 30, 2028. The collaboration will bring in the estimated equivalent of 5 million euros annually for the capital club.
In return, Bitpanda will benefit from visibility spaces at the Parc des Princes, and players will be made available to the brand for activations that it will carry out. In addition, Bitpanda will benefit from services such as box seats or meetings with players, from which it will be able to provide its own users.
Bitpanda replaces competitor crypto.com
Bitpanda replaces the other crypto.com platform, whose contract with Paris SG expired at the start of the current season.
