Who says commercial partnership, says financial interests with it. At the moment, it's a good thing for Olympique Lyonnais to be forced by the National Directorate of Control and Management (DNCG) to find funds. The formalization this Thursday of a partnership with the tool brand Stanley is therefore a source of good news for Les Gones.
The amount of the StanleyBlack&Decker group's contribution is not known and the commitment covers the entire current 2024-2025 financial year. As for the specifications of the collaboration, this partnership will offer Stanley visibility on all screens in the stadium and during the broadcast of matches and also on the club's digital communication media. Stanley will also have access to players for joint marketing campaigns and the brand will carry out its own activations aimed at supporters.
The association of two Lyon brands: Stanley and OL
“We are pleased to welcome Stanley, a recognized brand particularly attached to Lyon, to our community of partners”rejoices in a press release, the director of commercial activities Olympique Lyonnais, Cyrille Groll. “Our demanding values and our constant search for performance converge and together we will be able to build close collaboration between our teams in order to pursue our respective objectives. This commitment demonstrates mutual confidence in our company and club projects, through football, a formidable vector of development. »
This partnership between two players from the same territory, Stanley being based in Lyon, was initiated by the marketing agency Sportfive which collaborates with OL.
