Will DAZN play in the same league as the Téléfoot channel? “L’Equipe” revealed in its Saturday October 12 edition the first subscription figures for the British platform. As announced by many football observers, some of whom find the coverage “catastrophic”, the media’s beginnings as a major broadcaster of Ligue 1 are proving more than complicated with only 500,000 subscribers, far from the objective set at 1, 5 million customers. Over the same launch period in 2020, Mediapro claimed 600,000 subscribers for its Téléfoot channel with the continuation that we know. If this data has not been confirmed by the streaming service, the account would therefore be far from good and the channel close to the relegation zone. Because, DAZN leaves itself the possibility of withdrawing before the end of the contract, in 2029, if it does not reach the expected threshold.
Two new promotional offers in view of the Classic
The promotional offers on its initial price, considered prohibitive, would nevertheless have made it possible to attract new supporters. “From next week until the Classic (OM-PSG on Sunday October 27, editor’s note)we are relaunching the one at 19.99 euros per month with one connection and another at 29.99 euros for two simultaneous connections”, announced the CEO of DAZN in France, Brice Daumin, in the columns of the sports daily. Efforts aimed at convincing those who find happiness in piracy via IPTV.
DNA not yet clear
This difficult launch is in line with a call for applications for TV rights which turned into a fiasco this summer. Winner of this incredible soap opera, DAZN suffered the rebellion of football fans, who wanted as much to punish the leaders of the League as to protest against above-ground subscription prices. And if the British channel tries to improve its product, in particular by promising to strengthen its group of consultants, certain journalists would totally disagree with the minimalist editorial policy. Commentator Luigi Colange would have hung up the microphone, disappointed with the meeting monitoring system. Brice Daumin requires time to gain strength, but in football, as in the media, this commodity proves to be very precious…
