It is a lasting relationship and which will continue to be so at least for the next three seasons, between RC Lens and the Lyon company M2A, which specializes in merchandising for sports clubs. The two brands have been associated for more than a decade and as M2A announced last September, the collaboration will continue for three more years.
RC Lens and M2A united for three more years
“RC Lens and M2A are extending their mass distribution license contract for three additional seasons,” writes M2A on this subject. It was in 2020 that the first licensing agreement was validated. The partnership allows the manufacture of derivative products such as scarves or textiles, in the colors of the Sang et Or and the logo of the northern club.
Merchandising in Lens matters
In Lens, merchandising is not just a means of broadening the visibility of the club or satisfying commercial partners, with goodies as gifts, given the size, loyalty and commitment of the base fans for the club, these are significant additional revenues on the account lines.
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