Like the Spice Girls, Guns N’Roses and the Police before them, Oasis has announced an improbable tour in the summer of 2025. News that delights fans and whose revenue is estimated at 475 million euros.
A breath of nostalgia, a touch of romance, a good dose of marketing and that’s it. The brand is resurrected, the cash machine restarted. Noel and Liam Gallagher, the sworn enemies of the legendary rock band Oasis, will reconnect with the stage for a tour in the summer of 2025. After a violent breakup of fifteen years, “the guns fell silent”, they swear in a statement. And the fairy tale promises to be lucrative. The fourteen dates scheduled in the United Kingdom and Ireland could earn them 400 million pounds (475 million euros), according to an estimate from the University of Birmingham.
A recipe that could still swell. Barely had the seats been put on sale, a controversy broke out over the surge in ticket prices. Some displayed at 150 pounds were then offered at more than 350 pounds. The cause: dynamic pricing, consisting of adjusting prices in real time according to consumer demand.
A business matter
Fresh money that comes at just the right time. Liam Gallagher’s separation from his ex-wife cost him £20 million (€23.7 million), according to British media. Divorce and retirement don’t always go well together. Now on social networks, speculation is rife. The two brothers no longer speak to each other, the adventure is unlikely to last very long. “, sneers one user on X. Another mocks: “People are wondering why Oasis is reforming. £400 million, end of debate.”
Other dates should be revealed soon. “They are turning off the tap to increase the pressure, the impatience… and the prices,” analyses Alain Lahana, producer of Iggy Pop, Genesis and Depeche Mode. And it’s even better for the finances if the concerts give rise to a tour album. A point[…]
- challenges.fr
