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Media: Experts warn against the power of social networks

Keystone-SDA

Companies that own digital platforms have significant market power and strong influence over public opinion. This is not without consequences for democracy, according to the Federal Media Commission, which is calling for a comprehensive strategy.

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January 14, 2025 – 09:49

(Keystone-ATS) Social networks, search engines and even video sharing services today strongly impact part of public discourse and the exchange of information. This influence is carried out through algorithms, which do not pursue journalistic or democratic objectives, but essentially commercial ones, the Federal Media Commission warned on Tuesday.

However, these aspects are hardly discussed in the public sphere, she deplores. It therefore recommends developing a global strategy for the governance of digital platforms which goes further than the Federal Council’s consultation project on a law on communication platforms. This involves taking action in five areas, such as the regulation of artificial intelligence.

Swiss

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