The race for artificial intelligence, sparked by the launch of ChatGPT, has created new opportunities for many businesses. Nvidia, a specialist in chips specializing in AI, has seen its valuation explode. But the development of AI also requires immense amounts of data. As a result, over the past two years, there have been quite a few licensing agreements signed between AI labs and publishers (who provide data to train AI models).
These labs don’t just need texts, they also need images and video content. And according to a Bloomberg article, hundreds of creators are already generating revenue by providing their unused videos to AI laboratories. Among the companies using this data source would be Google and OpenAI. As a reminder, OpenAI is developing a model called Sora, capable of generating videos from prompts. And Google is developing a similar technology called Veo.
A price that varies depending on the quality
According to the Bloomberg article, AI labs would pay between $1 and $4 per minute, depending on the quality and format of the video. For example, 4K videos would be more expensive. In addition, laboratories would pay more for rarer videos, such as those filmed with a drone or 3D animations.
In any case, these are agreements that can benefit all parties. Indeed, creators have the possibility of monetizing their unused sequences. For their part, AI labs always need more data that they can legally use to improve their technologies. These AI labs can work directly with creators. But they can also go through intermediaries who negotiate with several creators (or their agency) to offer licenses in bulk. Bloomberg cites, for example, a company called Troveo which has already paid $5 million to creators.
-- The development of video generation AI requires significant amounts of data
- And AI laboratories are already taking out their checkbooks to exploit unused footage from video creators, according to Bloomberg
- Companies can work directly with creators or go through intermediaries
- An intermediary mentioned by Bloomberg has already paid $5 million to creators
???? To not miss any news from Presse-citron, follow us on Google News and WhatsApp.
Swiss
Related News :