This congress brings together more than 60 participants, including KATA top management, leaders of Korean tour operators, as well as specialized and economic journalists. For almost a week, these key players in tourism in South Korea will discuss the latest trends in the sector, draw up their annual reports and discuss the strategies to adopt to develop tourist flows between Morocco and South Korea.
“Marrakech Forever” attracts a market with high potential
The organization of this major event allows the “Marrakech Forever” brand to shine in one of the most dynamic emitting markets in the world, indicates the office in a press release. With more than 23 million international departures and an economic weight estimated at $32.12 billion, Korean tourism represents a strategic opportunity for Morocco. Thanks to this initiative, the ONMT aims to strengthen the attractiveness of the Morocco destination among Korean travelers and to capture a significant share of this fast-growing market.
The “Light in Action” strategy in progress
This operation is part of the ONMT’s “Light in Action” strategy, which pursues its ambition to position Morocco among the most popular tourist destinations worldwide. By welcoming influential players like those of KATA, the Kingdom strengthens its visibility and affirms its potential as an essential destination for international travelers.
This congress thus marks a decisive step in the development of tourist relations between Morocco and South Korea, consolidating Marrakech and, more broadly, Morocco as a reference on the world tourism scene.
Morocco
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