“12 million French people” went to shopping centers on Saturday

The “Black Friday” has once again seduced the French. For physical businesses, an initial assessment of Black Friday was drawn up on Sunday by the general delegate of the Federation of Territorial Retail Actors (FACT), Christophe Noël. “We counted no less than 12 million French people who visited shopping centers” Saturday, the representative rejoiced on Sunday on Franceinfo. “We are not far from the peaks of the best Christmas Saturdays”, he observed.

This year, Black Friday has “Really” launched the Christmas season, estimated the general delegate of FACT. This Friday of promotions, which extends over the entire weekend, or even the previous week, leads consumers to anticipate their Christmas purchases. This year, 37% of French people planned their Christmas shopping during Black Friday, according to a study by PwC.

No figures have yet been communicated on the impact of Black Friday on e-commerce in France. In the United States, American consumers spent $10.8 billion (10.3 billion euros) online on Friday, a new record. This total amount of sales is 10.2% higher than that of the same day in 2023. Consumers particularly flocked, via interposed screen, to toys, jewelry, household appliances, care, clothing and electronic devices.