Bubbaloo, the iconic bubble gum from the 80s, returns to the Moroccan market with a new identity and a communication campaign which is mainly aimed at generation Z. After having influenced an entire generation of consumers in the 80s, the brand adapts to the codes and expectations of today’s young people, in particular with a slogan adapted to their language: “BELBELHA MEN WALOU”.
According to Hind Fakhour of Mondelēz International, the brand wanted to celebrate this return with an impactful urban campaign. “We are incredibly proud to make different generations relive previous emotions, while integrating the linguistic and behavioral codes of the new generation,” she said.
Bubbaloo’s return to the Moroccan market is characterized by a modern and fun approach. The brand highlights the unique sensations linked to tasting its bubble gums, particularly with their melting liquid and the possibility of creating the largest bubbles. The Strawberry and Tutti Frutti flavors are now available in Moroccan stores, at the recommended price of 1 Dhs, allowing consumers to rediscover this emblematic brand in a modern format adapted to today’s tastes, the company said. brand.
LNT
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