Whether you are a beginner or a collector, there is always time to have a great time there

Sunday 10th November 2024 03:16 AM

The lounge area. A real living room, cozy and stylish, to chat and relax like at home, comfortably seated on a leather sofa. ©Breitling

Friendly break. A bar that is not just there for the decor: former Belgian cocktail champion, store manager Adrian Guerron can guide the choice of the drinks menu. Sodas, wines, coffee and teas, some alcohols and champagne! ©Breitling

Cool and intimate. The tranquility of the “Earth” space to begin the discovery of chronographs born from the passion for speed and freedom, such as the anti-conventional Top Time chronograph with variants inspired by the legendary racing cars of the ’60s and ’70s. ©Breitling

The pleasure of being surprised by the place goes hand in hand with the feeling of being welcomed as a privileged guest, even if you wish to explore the store out of simple curiosity. Each visitor thus has the assurance of being received, with warmth and simplicity, by a team that is both cool, ultra-smiling and has solid experience in watchmaking. Sit among the windows, prefer the intimate and relaxed atmosphere of the lounge area, chat with a drink in your hand at the bar: everything is possible to discover all of the Breitling collections. “It’s a philosophy because choosing a timepiece also means sharing values and wanting to feel an emotion,” believes Store Manager Adrian Guerron, always attentive to the small gestures that make the difference.

©Adrian Guerron

For example, offering a drinks menu and escorting the customer upon departure. This former Belgian cocktail champion can also exercise his talents during smart events and after-works regularly organized by invitation for around twenty people. Between the excellence of Breitling watches, the omnipresent feeling of well-being and the quality of in-house service, “mixology” works! The creation of the Brussels boutique coincides with the anniversary of Breitling’s 140 years of pioneering innovations, clearly showcased on the “historic wall” leading to the lounge and bar. The key dates are displayed there: 1915 and 1934, when Gaston Breitling and his son Willy Breitling established the basis for the face of today’s chronographs, the year 1943 when the “Premier” brought the chronograph out of the cockpit of planes to measure the time in the city, 1952 the year of birth of the iconic Navitimer which remains one of the most recognizable aeronautical watches of all time, the first appearance in 1983 of the Chronomat first used by the Frecce Tricolori, the Italian national aerobatic team… A journey through time and creative watchmaking in an all-inclusive “Air, Sea, Land” formula!

Time in colors

Equipped with large ceramic “rainbow” indexes and 30 bar water resistance, these Superocean Automatic 36 and 42 are ready to parade, swim in the blue seas or, on the contrary, ski without fear of snow. From €5,100. ©Breitling

To come and admire and more, if you like

The SuperChronomat B19 44 Perpetual Calendar 140 th Anniversary 18 ct red gold: this precious collector’s item celebrates Breitling’s “140 years of pioneering spirit” and inherits its first perpetual calendar chronograph movement. 96-hour power reserve and calendar precision without major adjustment for a century, price on request. ©Breitling

Legendary

The Navitimer B01 Chronograph 43 m My22: this model with a silver dial takes up and modernizes the most emblematic characteristics of Breitling’s star chronograph. Including the circular slide rule that made the Navitimer “the first on-board computer worn on the wrist in 1952”. Automatic, 70-hour power reserve, from €9,050. ©Breitling

Ultra feminine

Breitling is increasingly aimed at women: the Navitimer 32, 18 ct red gold or steel, adorns its jewel diameter with a mother-of-pearl frame and lab-grown diamond indexes. Hemmed like them with a delicate beaded bezel, the Navitimer Automatic 36 steel (in the center) retains the iconic circular slide rule. From €4300. ©Breitling