This initiative, supported by Bayt Mal Al Quds Acharif Agencythus aims to instill in younger generations the principles of tolerance, coexistence and peace, while making them aware of the richness and singularity of this universal heritage.
The director responsible for the management of the Bayt Mal Al Quds Acharif Agency, Mohammed Salem Cherkaouistressed that “the launch of l’application “Hayya” marks a key milestone in our commitment to preserving the identity and heritage of the Holy City. This platform, he continued, represents a powerful tool to transmit the values of peace, tolerance and justice, and to discover the historical and spiritual importance of the holy city through modern and interactive content.
This project, noted Mr. Cherkaoui, is part of the constant commitment of the Bayt Mal Al Quds Acharif Agency to the preservation of Palestinian identity and the promotion of universal values through education and culture.
And added: “The platform is also intended to consolidate the Arab and religious identity ofAl Qodsallowing users to discover the culture and Palestinian traditions through stories and games that immerse young people in the daily life of the inhabitants of the holy city.
For his part, Duaa Al-Sherifmedia expert in the area of childhoodexpressed his pride in overseeing this project, affirming that the “Hayya” application is an innovative way to convey to younger generations the importance of Al Quds, while reinforcing essential values such as tolerance and coexistence.”
“I am delighted to see the considerable efforts of Morocco to support the holy city and the Palestinean effort that connects the past to the present. Today, the Bayt Mal Al Quds Acharif Agency is laying a new stone in the construction of the future, by investing in childhood and in modern technologies to promote values of justice and peace” she said.
And to note that “through fun and educational content, we have the opportunity to raise awareness among children and adolescents about cultural wealth and spirituality of this holy city, and the importance of preserving its heritage for future generations.
To reach a global audience, l’application “Hayya” is available in three languages: Arabic, French and English. This multilingual approach aims to spread a universal message of peace and justice throughout the world, reaching as many children and adolescents as possible.
The launching ceremony of this application was marked by the presence of representatives of the Palestinian Embassy, the Ministry of Youth, Culture and Communication, the Ministry of Solidarity, Social Integration, and Family, personalities from the world of culture, education and media, as well as several children who came to visit the show.
