Google has just announced several new features for YouTube Premium subscribers. Several of them are designed to capture your attention at all costs.
YouTube is transforming. With the arrival of rival TikTok, Google’s video-sharing platform has had to make some adjustments, including the introduction of YouTube Shorts, a copycat of what’s done on ByteDance’s Chinese app. But as LifeHacker has noticed, YouTube is going to transform its platform even more in an attempt to capture your attention.
In a press release published on June 27, 2024, YouTube announced new features for those who are subscribers to YouTube Premium. And it is clear that Google is now looking to stimulate your dopamine at all costs.
Easily find the content that’s creating buzz
The first feature dubbed “Jump ahead» (for the moment only available in the United States), will offer those who are in the habit of fast forwarding certain sections of their videos a button which will allow them to go directly to the most watched part of the video. a video.
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To determine that it is precisely the part of a video “most viewed“, YouTube explains how it uses “viewing data” and obviously) “from IA“. No need for context, introduction or long developments, YouTube will try to offer you only the substantial marrow of a video, and too bad for the rest. We feel here the influence of TikTok and hyper short and hyper dense content.
Shorts in the background noise
The other new feature of YouTube Premium (a priori available everywhere on the globe this time) is the possibility of doing picture-in-picture on YouTube Shorts. As with classic videos with YouTube Premium, you will be able to minimize the player in a small window which will appear superimposed on top of your other applications.
So, “you will be able to watch your Shorts while using other applications or responding to a message for example». And “perfect way to have fun without missing anything», notes YouTube. Here too, we note the influence of TikTok which has been offering a similar mode on its application for some time now.
Finally, subscribers to YouTube’s premium service will also be able to try preview features such as intelligent downloading of Shorts videos as well as a redesigned video viewing page. To see what these tools look like, it is however necessary to register for each of these “experiments» directly on the official YouTube website.
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