New 1 Series joins the BMW Morocco range

Dynamic look

Visually, the newcomer adopts a sportier look given by the redesigned front end which is visually lower than that of its predecessor. The wide, forward-facing BMW grille features an innovative structure of vertical and diagonal bars, while the headlights LED composed of vertical elements for the daytime running lights and indicators give the compact a completely new visual identity.

While at the rear, the vehicle with dynamic lines uses a long roof spoiler, two-part lights and a black sports diffuser. Note that during its transformation, the dimensions of the compact have changed very little compared to the previous generation. The exterior length increased by 4,2 cm to reach 4,36 mwhile the wheelbase is 2,67 m. The width of the vehicle is 1,8 m and the height increased by 2,5 cm to reach 1,46 m.

Clean interior

On board, the newcomer incorporates the latest BMW codes and offers a modern premium atmosphere highlighted by sporty accents. Series 1 therefore in turn calls on the BMW Curved Display composed of the instrumentation of 10.25 inches and the control screen 10.7 inches revolving around the latest generation of infotainment system BMW OS 9. This fully digital display system has made it possible, thanks to its digital interface and advanced voice control, to considerably reduce the number of buttons and controls.

On board, the 1 Series uses the latest BMW codes

Other new features concern the newly designed and heated seats as standard offering, according to the propeller brand, a high level of comfort for long journeys, as well as the gear lever replaced by a selector. In terms of presentation, the new Series 1 does away with leather upholstery of animal origin and offers faux leather upholstery as an option. Veganza » with similar properties, which are added to the fabric upholstery « Arcturus » Anthracit offered as standard.

It should also be noted that this new generation benefits from a considerably expanded range of standard equipment, including:

  • Dual-zone automatic air conditioning
  • Aluminum Graphite illuminated decorative inserts
  • The panoramic glass sunroof
  • Color-retardant tinted rear glazing
  • Electrically folding exterior mirrors
  • The universes “ My Modes »
  • Apple CarPlay and Android Auto connectivity

Series 1 offers a significantly expanded range of ADAS

Improved ADAS

The new BMW 1 Series offers a significantly expanded range of driver assistance systems which includes new features:

  • Lane departure warning
  • Blind spot warning
  • Front and rear collision warning
  • Rear cross traffic warning
  • The exit warning
  • Active cruise control
  • The Semi-Autopilot
  • Lane Keeping Assistant

Diesel still available

Under our skies, the new arrival which is available in 4 finishes: “ Style », « Privilege », « Pack M » et « M Edition » offers the choice between two engines, both coupled to the 7-speed Steptronic transmission with double clutch:

  • 118 : essence of 156 horsepower
  • 118d : Diesel 150 horses

Let us emphasize here that the compact inaugurates the new nomenclature at BMW. Petrol engines are no longer designated by the letter “ i », since the latter is intended to be exclusively reserved for models 100% electric.

Prices and equipment available here »

The new BMW 1 Series is available in all showrooms SMEIAwith prices starting from 387.000 DH.

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