To boost its growth, the Vevey giant is considering partnerships in its Waters division (Perrier, Vittel, etc.), as it has already done for ice cream or pizza. It will also relaunch investments in its brands, and boost its cost savings by 2.6 billion euros by 2027.
In a disrupted agri-food market, Nestlé is trying to find new momentum. And to do this, Laurent Freixe, the third Frenchman to head the Swiss juggernaut, world number one in food, is taking great measures. Arriving on September 1 at the helm of the owner of KitKat, Purina, Nespresso, Nescafé, Maggi, Nesquik, Perrier and Vittel, the new strongman unveils this Tuesday in the group's stronghold in Vevey, his recipes to try to relaunch a group having accumulated the turmoil in recent months. Even leading to the ouster at the end of the summer of its managing director for 8 years, Mark Schneider.
After having already reviewed and streamlined his organization a month ago, the manager pushes the cursor a little further by separating the activities “premium waters and drinks” (Nestlé Waters) into a separate entity. Shaken by scandals surrounding the bottling conditions of its natural mineral waters, these (Perrier, Vittel, San Pellegrino, Maison…
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