To mark its 50th anniversary, hotel chain Ibis unveiled its “Go Get It” campaign, a global initiative that highlights the role of the hotel industry in creating accessible travel experiences.
This campaign particularly resonates in Morocco, where Ibis, with its 20 establishments, plays an important role in the hotel offering. The brand’s hotels, located in key cities such as Casablanca, Marrakech and Rabat, meet the growing demand for affordable and comfortable stays.
Beyond classic stays, the “Go Get It” campaign reflects a desire to encourage travelers to explore and make the most of their trips. It is accompanied by initiatives such as the Ibis Music program, which transforms hotels into spaces of expression for local and international artists. These initiatives aim to strengthen the link between customers and local communities while positioning Ibis as a player committed to culture and creativity.
In line with the evolving needs of travelers, Ibis is banking on modern solutions to simplify stays, such as online check-in or spaces suitable for teleworking. The brand also continues to invest in customer comfort through innovations such as the award-winning “Sweet Bed by Ibis” bedding, which guarantees a high level of quality while respecting economic standards.
With a strong local presence, Ibis contributes to the economic development of Moroccan regions by joining forces with tourism and events partners. The brand intends to continue its expansion and adapt its offering to the expectations of new generations of travelers, who favor enriching experiences connected to their environment. By relying on initiatives like “Go Get It” and strengthening its digital presence, Ibis aims to consolidate its place in the Moroccan hotel landscape.
Morocco
