Glassroomthe media agency of Humanise Collectiveproudly announces the arrival ofIsabelle Baillargeon as Chief Operating Officer, and Thierry Lessard as Vice President, Audiences and Insights. These new roles, designed to support a strategic shift in the agency’s growth, mark an important step in the evolution of Glassroom. By consolidating its multidisciplinary management team, the agency continues to enrich its offering and develop new expertise to prepare its ambitious clients for the media challenges of tomorrow.
A distinctive collaborative model
“The creation of these two strategic positions comes at a key moment for Glassroomsince our growth puts us in competition on large-scale accounts and our OneTeam model attracts more and more advertisers, explains Dave Gourdepresident and partner of Glassroom. This model makes achieving results a common objective between the agency and the client. Isabelle and Thierry adhere perfectly to this collaborative vision. Their expertise will play an essential role in our ability to deliver remarkable results for our partners.”
A duo of talents to stimulate innovation and efficiency
Isabelle Baillargeon joins Glassroom as Chief Operating Officer of the Montreal and Toronto offices, with over 25 years of experience in the media sector. Having started at Cossetteshe rose through the ranks at Touch! (Omnicom) over the last two decades. She is recognized for her inspiring leadership and her ability to mobilize stakeholders around common goals.
His role at Glassroom will consist of developing talents and contributing to customer success, while strengthening synergies with the other entities of the Humanise Collectivedont Bluewhitered. In this new context, she will notably take charge of the Desjardins account, as business leader within the framework of the OneTeam model, with the mission of supporting the growth and transformation of the brand by maximizing its media effectiveness.
“It is with great pleasure that I join the Glassroom teamwhich is at a crossroads, with the aim of structuring the agency’s operations in order to prepare for the next stage of its growth, declares the new chief operating officer. I am enthusiastic to participate in the implementation of a renewed and reinvented business offering that will meet the growing needs of advertisers of today and tomorrow.”
For his part, Thierry Lessard, as vice-president, audiences and insights, will mobilize his expertise in omnichannel media to integrate data at the heart of Glassroom’s media strategies.. He will work closely with Isabelle to support the media transformation of Desjardins.
“Join the Glassroom team is for me the perfect opportunity to consolidate optimized data management within an organization that knows how to promote it, says the new vice-president. In today’s ecosystem, it becomes more crucial than ever to master consumer understanding, primary data and statistical modeling. I feel fortunate to be able to use my knowledge – and of course my enthusiasm – with major brands here and abroad.”
An important step in the expansion of Glassroom
These appointments represent a significant step forward for Glassroomwhich continues to adjust its structure to meet the constantly evolving needs of its customers. By strengthening its leadership and data analysis skills, Glassroom reaffirms its commitment: to propel a media product that stands out for its innovation, its performance and its commitment to its customers.
In photo: Isabelle Baillargeon and Thierry Lessard
